Your profile- a great way to promote your brand and show people who you are. There is a lot that goes into your social media profiles on different websites. For our company, I hired a professional that designed the Facebook, YouTube, and Twitter layouts. This graphic designer matched our website feel and look. When it comes to social media sites, consistency is a must. You want people to realize where they are and with whom they are interacting with. If you consistently change up your themes, this will inevitably confuse the reader. This, of course, applies for smaller brands, not corporated ones that already have a strong brand recognition in their fans.
Profiles of a company should be humanized on social media sites. Many times, large corporate companies, will add the face of one of their employees to create this face-to-face interaction necessary to run social media campaigns successful. For my company, CarFinance.com, my photo, language, and comments are visible to other readers. Instead of not knowing who to talk to, they now have a point of reference. This works especially well for smaller companies. From studies it has shown that most individuals do not trust companies, make a company a person, and you will definitely have a more positive response.
Just like Joel Comm recommended, profiles finished first then starts the interaction.
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