Within the first week, we had a huge jump from 11 entrants to 89!!! Now, we are steadily getting people to apply, mostly from the Microsite and Twitter (Twitter does work!). This definitely surpasses our last contest. But it is not over till September 30, which means promoting is necessary.
For promoting I have followed some similar steps from before as well as made a few new ones:
1) Placed the contest widget with a related article about GPS on one of our owned microsites. From there, I submitted the link to digg.com, delicious.com, and reddit.com. There is a lot of noise on these social media sites, but the key is to follow others and build up a community. Everyday, I have been connecting and adding people to my followers. Unlike Twitter, following a number of people on reddit.com, digg.com, and delicious.com does not hurt you. Think of it like karma; you give some back, you get some back. Just remember everything takes time.
2) Tweeting it on the most popular days that I am seeing some activity. From testing, I have learned that on the weekend, actually generates more people than on the weekday. Therefore, I try to mention our contest twice during the weekend. Also, around noon to mid-afternoon seems to generate the most activity.
3) Writing articles on popular content writing websites such as Squidoo.com and Hubpages.com. First, I write an intriguing article that includes pictures, videos, and Amazon/ebay products-- generally, related to my prize. Then within the article, I include a link to the contest page. For members on those websites, they are use to and like to read intriguing content; therefore, this is the best way to advertise the contest- a link within a body of content.
If you have any contest promoting tips, please leave me a comment!
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