Update on Last Contest

Hey, everyone.

So I have been severely lacking on the blog posts lately; a recent trip to NYC was distracting, but I'm back to let you know what happened with the GPS contest.

Our results showed more than 300 participants applied, which exceeded our predicted goal. Great news!

Some promotional ways I used on the last days were:

1) Linked-In. Generally, there is a "Promotions" page on Linked In for members of groups. I joined some groups that pertain to my job description, such as Social Media ones. From there, I posted our contest on each Promotions page. A tip would be to find a group that is affiliated with the product, and advertise on their Group Promotions page.

2) Blogs. I found some separate blogs on the Internet that were related to our prize- a GPS Navigator. This is, of course, shaky territory. I recommend promoting with sincerity and finding appropriate places to do so. For instance, I promoted the contest in a section called, "where to find the best deals on a GPS." People were actively looking to purchase a GPS, and wanted to know where to go. This means my post was not taken as spam, but rather as helpful advice. A bad area to promote a contest would be in a section entitled, "What are people's thoughts on Garmin Nuvi." People who are interested in this section will be less likely to tolerate promotions, and therefore could easily cause backlash to your brand.

3) Facebook. I actively searched for Fanpages that related to my prize- a GPS Navigator. From there, I posted on to the walls of these fanpages if I was permitted to do so. Just remember, to pace yourself with this option. Every time you write on a fanpage, it sends this information to your fans. If you do it too much, you will begin to bombard your fans with information they care little about and could potentially lose them. Another tip is to find a specific photo, update, etc on the fanpage that many people have written about. Once you write a comment to this photo and/or wall post, those individuals that have written before you will receive a notice. This is a great way to guarantee that others are looking.

Hope this information helps. I'm onto my new task- our Kindle Sweepstakes!

http://www.carfinance.com/contests